Introducing our latest offering: the TextingHouse professional SMS solution<\/strong>. With our application, you can effortlessly send professional SMS right from your workstation. It’s a user-friendly and straightforward solution, requiring no configurations, obligations, or subscriptions<\/strong>. Enjoy a comprehensive suite of features, including multi-user mode, sender customization, contact import, and scheduled sending – all bundled in one package. The best part? You only pay for the SMS you send, starting from just \u20ac0.05 per SMS for most destinations.<\/p>\n Discover the power of effective SMS Campaigns that generate leads and prospects. Choose TextingHouse for a seamless SMS experience like never before.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.9.0″ background_color=”#c1d72e” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_module=”206234″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/chrome.google.com\/webstore\/detail\/textinghouse\/plioeekphajaajkahjjogkfgpnnbkpdl?hl=en” button_text=”Try for free!” button_alignment=”center” disabled_on=”on|off|off” module_id=”btn-essai-gratuit” _builder_version=”4.16″ custom_button=”on” button_text_color=”#000000″ button_bg_color=”#ffa200″ button_border_width=”0″ button_letter_spacing=”1″ button_font=”|700|||||||” button_icon=”5||divi||400″ button_rel=”off||on||” custom_margin=”0px||0px|” custom_margin_tablet=”70px|||” button_letter_spacing_hover=”0″ saved_tabs=”all” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”0″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][et_pb_code disabled_on=”on|off|off” _builder_version=”4.16″ text_orientation=”center” saved_tabs=”all” global_colors_info=”{}”]Also available for: In a previous article (SUITECRM), we introduced our TextingHouse professional SMS solution as a browser extension, expertly integrated into your internet browser. The reason behind developing it as an extension was simple – to introduce our groundbreaking feature called Clickme2text<\/a>. With just a simple click, you can send text messages to any phone number you come across on your open web pages.<\/p>\n However, that’s not all our TextingHouse professional SMS solution has to offer; it boasts a range of equally captivating functionalities. For starters, you have the freedom to customize the SMS heading or sender name, ensuring instant recognition for the recipients. The multi-user mode<\/strong> allows you to manage assigned credits for your colleagues and create shared SMS templates<\/strong> for seamless collaboration. Furthermore, importing contacts from Excel or CSV files is a breeze. Our SMS solution is designed to meet all your requirements – try it out and witness the results!<\/p>\n While a good tool can certainly enhance SMS campaigns, it isn’t an absolute necessity nor does it guarantee success. In this article, we will explore how to efficiently prepare SMS mailing campaigns. So, don’t hesitate any longer – install our extension for free! Take advantage of our offer and experience 10 free SMS to send messages like a true communications agency!<\/p>\n <\/p>\n <\/p>\n If your business operates in an overcrowded economic sector surrounded by fierce competition, standing out becomes paramount. In such a scenario, you may want to establish an efficient communication policy that fosters valuable feedback, and SMS mailing can be the ideal solution for this purpose.<\/p>\n However, sending impactful SMS messages goes beyond haphazardly crafting a few words on your keyboard. The content of your message takes on even greater importance because the character limit for SMS is capped. Therefore, it is essential to ensure that right from the outset, the recipients fully grasp the intended message you wish to convey through your text. Whether it’s an invitation, promotion, appointment, contest, web link, or feedback questionnaire, clarity and relevance are key!<\/p>\n Another crucial aspect is addressing the issue of your recipients. Identifying your target audience becomes a critical step in the process. As we will delve into further in the subsequent paragraphs, you will come to realize that using the same lexical field might not be applicable across different age groups, social classes, or genders of your recipients.<\/p>\n The second recommendation centers around customer retention or prospect acquisition, which hinges on precisely identifying your target audience and the nature of your SMS campaign.<\/p>\n A study conducted by the Mobile Marketing Association (MMA) and the Autorit\u00e9 de r\u00e9gulation des communications \u00e9lectroniques et des postes (ARCEP), the French equivalent of the Federal Communications Commission, revealed that approximately 80% of the target audience expresses interest in commercial SMS. These recipients genuinely appreciate receiving valuable information from retailers and companies they are familiar with, as well as from those they are not yet acquainted with.<\/p>\n However, the success of commercial SMS campaigns is also contingent on personalization – recipients are more responsive when the information they receive is relevant to them. Tailoring your campaign involves properly filling in your contact database to carefully select recipients who have a genuine interest in the product or service you offer. Therefore, maintaining and enhancing a comprehensive contact database becomes a fundamental component of your SMS strategy. The database allows you to precisely target your audience and customize your messages using the personal information stored in your customer files.<\/p>\n The third recommendation revolves around the art of crafting the text of your SMS campaign to significantly increase your success rate. As mentioned earlier, choosing the right lexical field and using appropriate language and sentence structure are vital for establishing credibility and capturing your audience’s attention. In this article, you will find a wealth of advice and useful tips, including valuable features such as STOP management and sender name customization, which you can configure within the TextingHouse professional SMS solution.<\/p>\n The fourth recommendation emphasizes the significance of strategically planning the sending of your SMS campaigns. While composing the right message and targeting the appropriate audience are crucial aspects, considering the optimal time for your messages to be opened and read is equally important. U-switch Global’s study on smartphone usage highlights the importance of scheduling SMS sending based on recipients’ habits. For Business-to-Business (B2B) messages, early morning dispatches are generally preferred, ensuring the message is received before the recipients commence their workday. On the other hand, Business-to-Consumer (B2C) messages are usually scheduled in the evening before 8 PM or two days before the weekend to maximize impact. Thoroughly planning the timing of your SMS campaigns ensures that your target audience is most likely to be available and receptive.<\/p>\n In addition to scheduling your sendings, it is essential to be mindful of the frequency of messages sent to the same recipient. Overwhelming recipients with an excess of messages can lead to annoyance and dissatisfaction, potentially prompting them to request removal from your mailing list.<\/p>\n The fifth recommendation centers around the ability to estimate the impact your campaigns have on your recipients and highlights the advantageous features of the TextingHouse professional SMS solution.<\/p>\n TextingHouse – Suivi SMS<\/p><\/div>\n With the TextingHouse professional SMS solution, you gain valuable insights into the impact of your campaigns on recipients. Precisely tracking undelivered messages allows you to update your contact database by eliminating invalid numbers, ensuring a clean and effective recipient list. Additionally, you can analyze the time when recipients receive your messages and correlate this data with website visit rates or the number of responses generated, especially when you include the option for recipients to respond to your messages.<\/p>\n By adhering to these recommendations and leveraging the exceptional features provided by the TextingHouse professional SMS solution, you can effectively execute successful SMS campaigns while remaining well-informed about their impact on your recipients.<\/strong><\/em><\/p>\n TextingHouse – SenderId<\/p><\/div>\n <\/p>\n Activate the feature that automatically handles STOP requests. This is essential for professional SMS campaigns, especially in France.<\/p>\n<\/li>\n In case you don’t have enough contacts, you can consider renting or buying contact databases. However, exercise caution and verify the validity of the database before proceeding.<\/p>\n<\/li>\n<\/ul>\n <\/p>\n In conclusion, following this advice will help you properly prepare your SMS campaigns and establish TextingHouse as your trusted ally for sending professional SMS! For more information on all the features, please visit our website: www.textinghouse.com\/en<\/a>.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" TextingHouse professional SMS solution has other functionalities, who are just as interesting. We will see in this article how to efficiently prepare SMS mailing campaigns. Find out our 5 recommendations for your SMS campaigns and send SMS like a true communications agency !<\/p>\n","protected":false},"author":4,"featured_media":216055,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"![\"TextingHouse](\"\/wp-content\/uploads\/2021\/01\/logo-chrome-small.png\"){kind=logo}
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<\/p>\nTextingHouse offers five essential recommendations to optimize your SMS campaigns:<\/h2>\n
1\/ Before sending : define the goal of your SMS mailing for each campaign.<\/h3>\n
2\/ Retain your customers or find new prospects? Focus on the target and the message of your SMS campaign.<\/h3>\n
3\/ Writing the text of your SMS campaign : Increase your success rate by choosing the right words.<\/h3>\n
Therefore, it is imperative to carefully select words that are both meaningful and impactful, while avoiding unnecessary verbosity.
Crafting a direct, clear, and easy-to-understand message is essential, given the limited character count. CAPITALIZING on KEY WORDS in your SMS can draw immediate attention from recipients, encouraging them to read the entire message attentively.<\/p>\n4\/ Plan the sending of your SMS campaigns.<\/h3>\n
UK smartphone users check their devices an average of 45.6 times daily, including immediately upon waking or during work hours. Given this substantial figure, careful consideration should be given to the most suitable time for your message to be read and acknowledged.<\/p>\n5\/ Estimate the impact your campaigns have on your recipients: the advantageous features of the TextingHouse professional SMS solution.<\/h3>\n
![\"TextingHouse](\"https:\/\/www.textinghouse.com\/wp-content\/uploads\/2017\/06\/2017-06-21_16h56_45-300x215.png\")
Here are some valuable advice and tips from the TextingHouse team<\/h3>\n
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![\"TextingHouse](\"https:\/\/www.textinghouse.com\/wp-content\/uploads\/2017\/06\/2017-06-21_12h04_33-300x215.png\")
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Conclusion<\/h3>\n
Le SMS pour Short Message System est un v\u00e9ritable alli\u00e9 des professionnels souhaitant communiquer de mani\u00e8re efficace via des campagnes sms. Les sms promotionnels sont lus dans 95% des cas par leur destinataire. Nous avons vu dans un pr\u00e9c\u00e9dent article (Suitecrm<\/a>) que la solution d' envoi sms pro TextingHouse est une extension qui s\u2019installe dans votre navigateur internet et nous avons r\u00e9alis\u00e9 un focus sur notre fonction r\u00e9volutionnaire clickme2text<\/a> qui vous donne la possibilit\u00e9 en un simple clic d\u2019envoyer un sms \u00e0 un contact trouv\u00e9 sur les pages web de votre navigation en cours.\r\n\r\nMais notre solution d\u2019envoi sms pro TextingHouse poss\u00e8de d\u2019autres fonctions toutes aussi int\u00e9ressantes. Dans cet article, nous verrons comment pr\u00e9parer des campagnes sms mailing efficacement. Retrouvez nos 5 recommandations pr\u00e9alables \u00e0 l\u2019envoi de vos campagnes sms mailing et envoyer des sms comme une v\u00e9ritable agence de com.\r\n\r\n\r\nLes 5 recommandations de la solution d' envoi sms pro TextingHouse pour les campagnes sms.<\/h3>\r\n
1. \u00a0 \u00a0En amont de l'envoi : d\u00e9finir l\u2019objectif de votre sms mailing pour chacune des campagnes sms.<\/h3>\r\nVous intervenez sur un secteur \u00e9conomique fort en intensit\u00e9 d\u2019acteurs. En d\u2019autres termes vous \u00eates \u00ab\u00a0bard\u00e9\u00a0\u00bb de concurrents et souhaitez vous d\u00e9marquer en mettant en place une politique de communication efficace dont vous attendez des retours importants. La communication sms mailing r\u00e9pond \u00e0 ce crit\u00e8re.\r\n\r\nMais communiquer efficacement par ce type de m\u00e9dia ne se r\u00e9sume pas \u00e0 la frappe de quelques mots improvis\u00e9s depuis son clavier. La composition du message est d\u2019autant plus importante qu\u2019elle ne doit pas d\u00e9passer les 160 caract\u00e8res comme indiqu\u00e9 en introduction. Il s\u2019agit donc d\u2019un exercice impos\u00e9 ou vous devrez, d\u00e8s les premiers mots, faire comprendre au destinataire le sens du message que vous souhaitez transmettre. En effet, la pertinence du message est primordiale, qu\u2019il s\u2019agisse d\u2019une invitation, d\u2019une promotion, d\u2019un rendez-vous, d\u2019un jeu concours, d\u2019un lien vers votre site ou encore d\u2019un questionnaire en ligne.\r\n\r\nUne fois la nature du message d\u00e9finie, vous devrez \u00e9galement vous pencher sur la cat\u00e9gorie de destinataires que vous voulez toucher. Nous verrons, dans les deux prochains points que vous n\u2019emploierez pas le m\u00eame champs lexical en fonction de l\u2019\u00e2ge, de la situation sociale ou encore du sexe de vos destinataires.\r\n
2.\u00a0\u00a0\u00a0\u00a0 Fid\u00e9liser votre client\u00e8le ou prospecter de futurs acheteurs\u00a0? Se focaliser sur la coh\u00e9rence de la cible et du message de vos campagnes sms.<\/h3>\r\nCette \u00e9tape majeure aborde la qualification de vos destinataires, c\u2019est la cible que vous visez. Une \u00e9tude men\u00e9e par l\u2019ARCEP et MMA indique que 80% du public est int\u00e9ress\u00e9 par les sms \u00e0 caract\u00e8res promotionnels. Ils appr\u00e9cient de recevoir de l\u2019information de leurs commerces et soci\u00e9t\u00e9s qu\u2019ils connaissent ou d\u00e9couvrent.\r\n\r\nMais ce succ\u00e8s que rencontrent les sms commerciaux est aussi li\u00e9 au fait que les destinataires re\u00e7oivent de l\u2019info qui les concernent. Vous n\u2019int\u00e9resserez pas un jeune public \u00e0 la promotion d\u2019un produit destin\u00e9 aux seniors. C\u2019est la raison pour laquelle vous devrez correctement renseigner la base de donn\u00e9es de vos contacts afin d\u2019op\u00e9rer un choix judicieux des destinataires concern\u00e9s par le produit.\r\n\r\nIl est donc capital d\u2019entretenir et d\u00e9velopper sa base de contacts en renseignant le plus de champs possibles. Cela aura une double utilit\u00e9 dans vos campagnes\u00a0: la premi\u00e8re \u00e9tant de cibler correctement, la seconde \u00e9tant de vous permettre de personnaliser vos messages en y ins\u00e9rant les champs de personnalisation que vous aurez renseign\u00e9s dans votre base de contacts.\r\n
3.\u00a0\u00a0\u00a0\u00a0 R\u00e9daction du corps de texte des campagnes sms\u00a0:\u00a0 augmenter ses chances de succ\u00e8s avec les bons choix de mots.<\/h3>\r\nNous abordions dans le premier point la notion de champs lexical que vous choisirez pour r\u00e9diger votre message. L\u2019usage d\u2019un langage, d\u2019une structure de phrase et d\u2019une syntaxe correcte sont indispensables pour la cr\u00e9dibilit\u00e9 de votre image. Vous devrez r\u00e9fl\u00e9chir \u00e0 des mots pleins de sens, dot\u00e9s d\u2019un impact fort, en \u00e9vitant les superflus. En respectant ces points, vous r\u00e9digerez un message clair, direct et facile \u00e0 comprendre.\r\n\r\nPensez \u00e0 utiliser les lettres capitales pour mettre en avant le ou les mots cl\u00e9s de votre sms. Le destinataire le remarquera en premier puis reprendra la lecture depuis le d\u00e9but.\r\n\r\nVous trouverez dans le dernier point de cet article les conseils et astuces sur les autres \u00e9l\u00e9ments que le corps du message de votre sms, tels la gestion des stops ou la personnalisation de l\u2019exp\u00e9diteur que vous pourrez param\u00e9trer dans la solution d\u2019envoi sms pro TextingHouse.\r\n
4.\u00a0\u00a0\u00a0\u00a0 La programmation de l\u2019envoi de vos campagnes sms.<\/h3>\r\nLa r\u00e9daction et le choix de la cible sont des \u00e9l\u00e9ments essentiels \u00e0 la r\u00e9ussite de votre campagne. Il est \u00e9galement important de prendre en compte le moment o\u00f9 vous souhaitez que votre message soit lu. Vous serez \u00e9galement vigilant sur le choix de la dur\u00e9e de cette campagne ainsi que le nombre de messages qui la composent.\r\n\r\nUne \u00e9tude men\u00e9e en 2016 par le cabinet Deloitte sur l\u2019utilisation du smartphone montre que les fran\u00e7ais consultent leur t\u00e9l\u00e9phone portable en moyenne 26,6 fois par jour, y compris sur le lieu de travail ou d\u00e8s leur r\u00e9veil pour certains. Ce chiffre impressionnant ne doit cependant pas vous affranchir d\u2019une r\u00e9flexion tactique sur le choix du moment o\u00f9 votre message sera lu.\r\n\r\nLes messages ax\u00e9s B to B seront envoy\u00e9s en d\u00e9but de matin\u00e9e afin de viser une ouverture avant que le destinataire ne s\u2019installe \u00e0 son poste de travail. Les messages B to C ax\u00e9s culture, loisirs seront envoy\u00e9s le soir avant 20H, l\u2019avant-veille du week-end, etc\u2026 Bref, veillez \u00e0 programmer un envoi \u00e0 un moment ou vous pensez que les cibles de votre campagne auront des chances d\u2019\u00eatre disponibles et r\u00e9ceptives.\r\n\r\nOutre la programmation d\u2019envoi, vous serez \u00e9galement vigilant sur la fr\u00e9quence \u00e0 laquelle vous enverrez chacun de ces messages pour un m\u00eame destinataire. Un matraquage de sms est tr\u00e8s mal v\u00e9cu par les consommateurs qui peuvent avoir l\u2019impression d\u2019\u00eatre harcel\u00e9 et finiront par vous demander de les sortir de votre liste de diffusion.\r\n
5.\u00a0\u00a0\u00a0\u00a0 Mesurer les impacts de ses campagnes sms : les avantages de la solution d\u2019 envoi sms pro TextingHouse.<\/h3>\r\nBien \u00e9videmment la prise en compte des param\u00e8tres qui fa\u00e7onneront votre campagne augmentera vos chances de succ\u00e8s. Mais comment\u00a0? Toute la question est de pouvoir mesurer l\u2019impact de cette campagne sur vos destinataires. La solution d\u2019 envoi sms pro TextingHouse va \u00e9galement vous aider sur ce point.\r\n\r\n[caption id=\"attachment_205489\" align=\"aligncenter\" width=\"300\"]
TextingHouse - Suivi SMS[\/caption]\r\n\r\nGr\u00e2ce \u00e0 la solution TextingHouse vous allez pouvoir v\u00e9rifier pr\u00e9cis\u00e9ment le nombre de messages qui n\u2019ont pas \u00e9t\u00e9 remis lors de l'envoi de vos campagnes sms et mettre \u00e0 jour votre base de contacts pour les num\u00e9ros qui ne sont plus valides. Vous pourrez \u00e9galement avoir un relev\u00e9 des horaires de r\u00e9ception et vous pourrez faire un lien entre ces param\u00e8tres et le taux de fr\u00e9quentation de votre site ou du nombre de r\u00e9ponses que cette campagne a g\u00e9n\u00e9r\u00e9 si vous avez int\u00e9gr\u00e9 une mention \"r\u00e9ponse au \u2026\" \u00e0 votre message.\r\nQuelques conseils et astuces de l'\u00e9quipe TextingHouse<\/h3>\r\nVous pouvez retrouver l\u2019int\u00e9gralit\u00e9 de nos fonctionnalit\u00e9s dans notre application ou sur notre site\u00a0: www.textinghouse.com<\/a>.\r\n
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1\u00e8re<\/sup> astuce<\/h3>\r\n<\/li>\r\n<\/ul>\r\nInt\u00e9grez votre sender ID<\/a> ou votre nom commercial au d\u00e9but de votre message afin d\u2019\u00eatre clairement identifi\u00e9 par vos destinataires dans vos campagnes sms.\r\n\r\n[caption id=\"attachment_205490\" align=\"aligncenter\" width=\"300\"]
TextingHouse - SenderId[\/caption]\r\n\r\n \t
2\u00e8me\u00a0<\/sup>astuce<\/h3>\r\n<\/li>\r\n<\/ul>\r\nActiver la fonction gestion des stops qui permettra \u00e0 chaque destinataire la possibilit\u00e9 de se d\u00e9s-inscrire de votre liste de diffusion. Cette mention STOP est une obligation notamment en France pour les campagnes sms pro.\r\n