{"id":217442,"date":"2025-10-31T11:21:46","date_gmt":"2025-10-31T10:21:46","guid":{"rendered":"http:\/\/sycszpz.cluster100.hosting.ovh.net\/sms-opt-in-how-to-get-your-customers-consent-for-text-message-marketing\/"},"modified":"2025-10-31T12:01:00","modified_gmt":"2025-10-31T11:01:00","slug":"sms-opt-in-how-to-get-your-customers-consent-for-text-message-marketing","status":"publish","type":"post","link":"https:\/\/www.textinghouse.com\/en\/sms-opt-in-how-to-get-your-customers-consent-for-text-message-marketing\/","title":{"rendered":"How do you obtain your customers’ consent to send SMS messages?"},"content":{"rendered":"\n

Sending SMS PRO<\/strong> has become an essential communication channel for companies wishing to establish a direct link with their customers. However, before sending these messages, it is crucial to obtain the explicit consent<\/strong> of recipients, in order to comply with current regulations and guarantee a relationship of trust.<\/p>\n\n\n\n

1. Why is consent essential?<\/strong><\/h2>\n\n\n\n

A strict legal framework<\/strong><\/h3>\n\n\n\n

Sending promotional messages by SMS is subject to a number of regulations. In particular, it must comply with the General Data Protection Regulation (RGPD) and the Law for Confidence in the Digital Economy (LCEN).<\/p>\n\n\n\n

These texts require companies to obtain prior consent<\/strong> before sending commercial communications by SMS.<\/p>\n\n\n\n

Consent must be<\/strong>:
\u2705 Explicit: The customer must tick a box or respond to an opt-in request.
\u2705 Free: He must not be forced to register to benefit from a service.
\u2705 Informed: He must know how his data will be used.
\u2705 Revocable: He must be able to unsubscribe easily at any time.<\/p>\n\n\n\n

Failure to comply with these rules can result in substantial financial penalties and damage to your company’s reputation.<\/p>\n\n\n\n

2. Best practices for obtaining consent<\/strong><\/h2>\n\n\n\n

A. Include an opt-in box on registration forms<\/strong><\/h3>\n\n\n\n

When a customer registers on your website or via a mobile application, include an unchecked box<\/strong> for PRO SMS<\/strong> registration.<\/p>\n\n\n\n

\u2714\ufe0f Good example<\/strong>:
“I agree to receive promotional offers and information from [Name of your company] by SMS.”<\/em><\/p>\n\n\n\n

\u274c Bad example<\/strong>:
A pre-checked box (Opt-Out) that imposes opt-in by default (not RGPD compliant). Unclear<\/strong> consent (e.g.: “I accept the GTC” without mentioning SMS).<\/p>\n\n\n\n

Please note that, as illustrated below, you must offer explicit, clear and separate consent<\/strong> for each communication channel.<\/p>\n\n\n\n

\"opt-in\"<\/figure>\n\n\n\n

B. Collecting consent at the point of sale<\/strong><\/h3>\n\n\n\n

If you have a physical network (stores, branches), offer registration to your customer database at the checkout or reception desk.<\/p>\n\n\n\n

Best practices<\/strong>:<\/p>\n\n\n\n