Should you choose between email and SMS? This is a question that comes up often, but it is based on a false assumption: that these are two competing channels. In reality, they don’t serve the same purpose, and they deliver their best results when used together. Two...
A customer waiting for a reply from your after-sales service does not stay silent. They talk to friends and family, post on Google, and comment on social media. And what they say often depends on how long you took to respond. Customer support responsiveness is no...
You’ve just sent a perfectly crafted SMS campaign to your entire contact database. The open rate exceeds 95%. Clicks are pouring in. And yet… conversions are not following. The culprit? Most likely your landing page. An SMS landing page is the web page your recipient...
Are you planning to launch an SMS campaign but unsure how much it will cost? Between the price per message, volumes, sending types, and tools involved, it can quickly become confusing. This comprehensive guide gives you all the keys to build a realistic SMS budget—and...
Bulk SMS has become one of the most effective communication channels for both B2B and B2C companies. With an open rate exceeding 98% and an average reading time of just 3 minutes, SMS marketing delivers unmatched responsiveness compared to traditional email. Yet...
Communication is a cornerstone of any successful business, and it’s essential to approach it strategically. To make the most of your annual SMS marketing, it’s important to take a step back, analyze what worked last year, and plan ahead. In this article, we’ll explore...
Cyber Monday is a golden opportunity for businesses looking to increase their online sales. In today’s digital era, consumers are constantly connected to their smartphones, and SMS has become a powerful marketing tool to capture their attention and drive conversions....
Did you know that acquiring a new customer costs 15 to 22 times more than retaining an existing one? Several recent studies in 2025, including the Customer Loyalty Engagement Index, Harvard Business Review, and Bain & Company, highlight this fact. Yet, a paradox...
The advent of modern communication technologies has drastically transformed how businesses interact with their clients and teams. In today’s ever-evolving digital era, professional SMS remains an essential tool to optimize communication. Taking a proactive approach by...
Loïc Morvan, founder of We Love Customers, a company described as a “word-of-mouth creator”, shares in this interview how his company integrates SMS into the services it offers to its clients. Can you tell us more about your company, We Love Customers? We Love...
