Loïc Morvan, founder of We Love Customers, a company described as a “word-of-mouth creator”, shares in this interview how his company integrates SMS into the services it offers to its clients.
Can you tell us more about your company, We Love Customers?
We Love Customers was founded in 2016.
We are a software publisher, supporting all types of clients: local retailers, e-commerce businesses, and retail networks ranging from just a few outlets to several hundred points of sale. We work across several key levers, including referral programs, review collection, and loyalty programs.
Our offering is built around a platform that clients can use independently. In addition, we provide a range of services to ensure our clients have the most effective referral programs possible. For example, we design landing pages, emails, and offer tailored training depending on each client’s specific needs.
How do you use SMS in your business?
We use SMS in two ways: both marketing and transactional.
- Marketing use: for instance, when a client wants to promote a key referral campaign or a loyalty initiative. We can send messages such as:
“It’s referral month! Your bonus will be doubled.” - Transactional use: throughout the referral customer journey. SMS allows customers to invite referrals, send thank-you messages to referrers when a referred customer becomes active, and more.
Overall, all these “reward” communications are delivered via SMS.
How did you hear about TextingHouse?
Through a referral from the AES Group, a garage network based in Réunion Island. They recommended that I take a closer look at the TextingHouse solution.
Our objective was to find an SMS solution compatible with Réunion Island, offering reliable coverage and affordable pricing.
What convinced you to choose TextingHouse?
I can clearly identify five key strengths:
- Geographic coverage across multiple countries and territories, allowing us to send professional SMS worldwide.
- Very competitive pricing, especially for international destinations.
- Excellent message deliverability, with clear and transparent tracking.
- A highly responsive support team whenever we needed assistance.
- And most importantly, seamless technical integration enabling full automation.
How did the integration process go?
Very smoothly. There were no constraints at all—it was extremely easy to set up. We were able to manage everything independently thanks to the TextingHouse API.
Which TextingHouse feature do you appreciate the most?
Since we send SMS on behalf of our clients, from a management perspective one particularly useful feature is that marketing SMS are automatically blocked outside authorized sending hours, ensuring full compliance with French SMS regulations.
Is SMS used alongside other communication channels?
SMS is primarily used to highlight messages that really matter.
Within our platform, clients can choose whether they prefer email or SMS depending on the type of communication. Some even combine both channels—SMS + email—especially when sending important messages related to referrals, loyalty rewards, or incentives.
For example, when a customer earns a €10 reward through a referral, SMS is often prioritized for its immediacy, especially when delivering good news 😊
Unlike email, there is also no risk of messages ending up in spam folders.
Additionally, many of our SMS messages include links to dynamic landing pages, enabling real interactivity: referring friends, checking reward balances, and more.
Many thanks to Loïc Morvan for taking the time to answer our questions!
Discover the full range of services offered by We Love Customers on their website:
https://www.welovecustomers.fr/
You can also follow their latest news on LinkedIn and Facebook.