Communication is a cornerstone of any successful business, and it’s essential to approach it strategically. To make the most of your annual SMS marketing, it’s important to take a step back, analyze what worked last year, and plan ahead. In this article, we’ll explore the key steps to long-term planning and maximizing the impact of your SMS communications.
1. Identify Your Target Audience
Before diving into professional SMS campaigns, start by clearly defining your audience. Consider both your existing customers and potential clients. The key to success lies in tailoring your communication to each segment of your audience.
You can create customer personas to better understand your target audience.
2. Set Clear Objectives
For effective SMS marketing, establish specific goals from the outset. What do you want your SMS campaigns to achieve? Increased sales? More website traffic?
For each objective, include an appropriate call-to-action, such as a link to your website, a promotional code, or a registration form.
3. Plan Your Calendar
Create a strategic calendar for the year, taking into account key business dates, seasonal trends, and recurring events such as summer sales, back-to-school periods, or Black Friday.
You can find all these dates easily on sites like https://icalendrier.fr/
4. Write Your SMS Messages in Advance
Ensure your messages are clear and easy to understand. Use calls-to-action to encourage engagement and personalize messages with recipient names, birthdays, or other relevant details. .
By preparing your SMS in advance, you have the opportunity to review and refine your content for maximum impact.
5. Budget Your Professional SMS Campaigns for the Year
Budgeting is a crucial step. Plan your SMS expenses for the year, considering two essential aspects:
How many contacts do you have?
Export your customer database to estimate the number of contacts for your future campaigns.
How many messages do you plan to send?
Decide how many promotions you want to send and identify the key dates for communication.
By considering these two factors, you can estimate your SMS volume and take advantage of discounted rates based on bulk sending.
Check out our tiered SMS Pro pricing for more details.
6. Update Your Customer Database
Closely linked to the previous point, it’s important to avoid wasting budget on irrelevant contacts.
Keep your database clean and up-to-date. Ensure you have your customers’ explicit consent for marketing SMS. Remove duplicates and invalid numbers to ensure you communicate only with valid contacts who want to hear from you.
7. Analyze Your Results
Once your SMS campaigns are running, don’t neglect performance analysis. Evaluate each campaign based on its objectives:
For sales-focused campaigns, analyze the use of promotional codes.
For website traffic campaigns, track visits on the day of sending.
These analyses will help you identify strengths and weaknesses, allowing you to refine your strategy for the following year.
8. Choose the Ideal Professional SMS Platform
Finally, and importantly, select an SMS platform that fits your needs. Compare offers, prices, features, and prioritize a service with personalized customer support.
At TextingHouse, we offer many practical and relevant features, including:
- Automation via your CRM
- SMS personalization
- Creation and saving of templates
- Detailed statistics (delivered, received, opened…)
- Browser integration
- ….
You can find them here: professional SMS features
All our services comply with regulations (opt-out, sending hours, sender name).
Additionally, our responsive and dedicated team is available to assist you with any questions or custom requests!