In today’s digital age, many companies are turning to digital marketing, which offers a wide range of tools to reach their audience precisely where they spend most of their time—on the Internet.
The rise of social media, CRM solutions, and marketing automation platforms has created new ways to engage with customers and build lasting relationships.
Within this evolving ecosystem, professional SMS messaging remains a highly effective communication channel. Despite the popularity of messaging apps such as Messenger, WhatsApp, or Skype, SMS continues to be a universal and reliable method for instant communication with clients.
To enhance the customer experience even further, our SMS sending solution now integrates seamlessly with HubSpot, the leading inbound marketing platform.
In this article, we will explore the power of combining TextingHouse SMS solutions with HubSpot and the benefits this brings to your marketing strategy.
What Is HubSpot?
HubSpot is a software platform created in 2006 to manage a company’s digital marketing efforts. From its inception, HubSpot adopted a strategy focused on inbound marketing, a methodology it continues to lead today.
Inbound marketing aims to attract visitors through high-quality content, convert them into leads, and ultimately transform them into loyal customers through a combination of engagement and retention strategies.
HubSpot is suitable for companies of all sizes and industries,
offering a variety of features to support inbound marketing, including:
- Website creation and management
- Blog integration for content marketing
- SEO optimization for your site
- Email marketing campaign creation
- Landing pages and forms
- Marketing automation
- Social media management
By creating a HubSpot account, you gain access to these tools and can start building a comprehensive inbound marketing strategy.
What Are the Limitations of HubSpot?
While HubSpot is a powerful all-in-one platform for inbound marketing, it does not natively include SMS functionality.
Both SMS and email marketing are important tools for direct marketing, but SMS offers unique advantages that make it particularly effective:
The Advantages of SMS Marketing
SMS messages enjoy extremely high open rates, with statistics showing up to 95% of messages are read, and there is no risk of your messages being filtered as spam.
Additionally, SMS is more accessible than messaging apps because it does not require an internet connection and works with all mobile operators via the GSM network.
A text message is typically opened within 5 minutes of receipt, demonstrating the immediacy and responsiveness of this communication channel.
How to Integrate SMS Marketing into HubSpot
You can take advantage of this powerful combination through the TextingHouse plugin for HubSpot.
If you already have a HubSpot account, integration is straightforward and can be completed in a few steps:
- Create your TextingHouse account – Start on our website and set up your personal account to access professional SMS features.
- Confirm your email address – Verify your email to activate your account.
- Link your TextingHouse account to HubSpot – Simply click “Connect my account with HubSpot” on our platform.
- Grant permissions – Authorize TextingHouse to access HubSpot features to complete the integration.
You can find a detailed step-by-step guide to link your TextingHouse and HubSpot accounts here.
Integrating an SMS campaign with HubSpot provides several advantages for your marketing strategy.
What Are the Benefits of Direct SMS Integration in HubSpot?
HubSpot offers a variety of tools within the inbound marketing framework.
By combining it with our professional SMS solution, you can benefit from:
Create Targeted Contact Lists
Segment your recipients based on criteria in your HubSpot CRM, such as gender, age group, profession, or location.
Send Personalized SMS Messages
Include the recipient’s name, your company name, or other customized information in each SMS. Tailor your message according to the lead’s position in the conversion funnel for maximum impact.
Automate SMS Sends with Workflows
Send SMS messages automatically based on user actions on your website. For example:
– A purchase triggers a confirmation SMS
– An abandoned cart triggers a follow-up SMS
Schedule SMS Messages
Program SMS deliveries for specific dates or times based on user behavior, such as sending a reminder 10 days after registration.
Additional Functionalities Compared to Third-Party Integrations
Unlike indirect solutions like Zapier, direct integration with TextingHouse provides:
Send SMS directly from a contact record
Send customized messages from within each HubSpot contact page.
SMS tracking on the HubSpot timeline – Monitor actions and interactions for each recipient.
Review all actions on your account, including recent SMS activity.
Automated actions based on SMS status or replies
Define workflow actions based on SMS updates or responses.
Analyze campaign results
Access dashboards to review open rates, delivery confirmations, and other key metrics.
Conclusion
Professional SMS is a powerful tool that should be integrated into your digital marketing strategy. By connecting TextingHouse SMS API with HubSpot, you can automate campaigns based on user actions, enhance engagement, and maximize the effectiveness of your inbound marketing strategy.
SMS allows you to communicate instantly, reliably, and efficiently, ensuring your audience is reached quickly and your campaigns achieve their full potential.