Did you know that the SMS read rate reaches 98%?

Yes, you read that correctly! SMS marketing is a powerful tool whose effectiveness is beyond doubt. But why has it become so essential for businesses, and how can it be used to its full potential? That’s what we are going to explore together.

What is SMS marketing, and why is it important?

SMS marketing involves sending short text messages, typically limited to 160 characters, directly to the mobile phones of customers and prospects. It is a fast, convenient, and cost-effective communication method that offers numerous advantages to businesses. The affordability of sending SMS, the ease of using dedicated software and tools, and the high open rate make SMS marketing an indispensable solution for sales prospecting and product or service promotion.

Other Types of SMS

SMS Marketing is characterized by its content oriented towards the sale of products or services. It can also be referred to as Promotional SMS when it aims to promote a product, offer, or event to recipients. It may contain promotional codes, invitations, or flash sale announcements.

In addition to SMS Marketing or Promotional SMS, there are two other types of SMS suited to various contexts:


Transactional SMS is used to confirm an order, an appointment, or any other action taken by the customer. They also provide information on the progress of a transaction or service.


As the name suggests, these SMS are used to alert consumers about specific situations, such as out-of-stock items, appointment reminders, or important notifications.

Advantages of SMS marketing

Compared to other communication channels like email or social media, SMS marketing offers several notable advantages:

  • Instantaneous: SMS are typically read within minutes of being received, allowing for quick and effective reach of recipients.
  • Universality: SMS reaches all mobile phones regardless of their operating systems and the recipient’s used applications. A simple phone number is all that is needed to send a message.
  • Conciseness: The initial length of an SMS was designed for 160 characters to convey a short message. This conciseness contributes to its success as recipients can quickly grasp the message.
  • High read rate: As mentioned earlier, the SMS read rate reaches 98%, significantly higher than the email’s read rate, which hovers around 20%.

Examples of successful SMS marketing campaigns

Many businesses have harnessed the potential of SMS marketing. Here are some inspiring examples:

  • A fast-food chain launched a promotional campaign offering a free sandwich to customers who subscribed to their SMS program. The result: over 50% of the recipients took advantage of the offer and signed up.
  • A beauty institute sent SMS reminders to clients to reduce appointment no-shows. Thanks to this method, they saw a significant reduction in missed appointments.

Integrating SMS marketing into a comprehensive digital strategy

To fully leverage SMS marketing, it’s essential to seamlessly integrate it into your overall digital strategy. Here are some tips to achieve that:

  • Choose the right timing: Identify key moments when sending an SMS can have a maximum impact (promotions, special events, etc.).
  • Personalize the message: Adapt the SMS content based on the preferences and needs of each recipient.
  • Measure effectiveness: Use analytics tools to evaluate the performance of your SMS marketing campaigns and adjust your strategy accordingly.

In summary, SMS marketing has become an indispensable means of communication in today’s digital landscape. Embrace it without delay to boost your company’s visibility and performance!