Sending SMS is a powerful and essential marketing tool for businesses looking to communicate effectively with their clients. In this article, we guide you through the key steps to master the art of sending SMS to your clients.

Why is SMS Sending a Powerful Marketing Tool?

SMS offers unparalleled closeness and responsiveness in communication with your clients. With an average open rate of 90% and an average read time of 3 minutes, they allow you to quickly reach your target audience and achieve tangible results. Additionally, SMS is compatible with all mobile phones, without requiring internet access.

How to Obtain Client Consent for SMS Sending?

Compliance with current legislation is essential when it comes to sending SMS to your clients. Here are some steps to obtain their consent:

  1. Clearly inform your clients of the type of messages they will receive (promotions, information, etc.) and the approximate frequency.
  2. Provide them with a simple way to give their consent, for example, through a checkbox when creating a customer account or during an online order.
  3. Keep a written record of the obtained consent.
  4. Offer an easy and free way to unsubscribe at any time.

Choosing the Right Software for Bulk SMS Sending

Several software solutions are available on the market to manage your SMS campaigns. Here are some factors to consider during your selection:

  1. Features: automation, contact file import, message customization, customer base segmentation, delayed sending, URL shorteners, etc.
  2. Cost: free or paid, volume-based pricing.
  3. Ease of use and technical support.
  4. Integration with everyday tools like your internet browser.

Segmenting Your Customer Base for Personalized Messages

To maximize the impact of your SMS, it’s important to segment your customer base based on relevant criteria such as purchase history, product preferences, and behavior on your website. This way, you can send targeted and personalized messages that meet the specific needs and expectations of each group.

Concrete example: if you’re a chain of stores offering seasonal sales, you can segment your customers based on their geographical location and send them promotions tailored to their region.

Optimizing the Frequency and Timing of SMS Sending

Effective management of the sending frequency and timing of SMS is essential to avoid saturation and maintain your clients’ interest. Here are some tips:

  1. Avoid sending more than one SMS per week to the same client.
  2. Prioritize off-peak hours (between 10 am and 12 pm or between 2 pm and 6 pm) to increase the chances of reading.
  3. Adjust the timing based on events (sales, holidays, birthdays, etc.).

Measuring the Effectiveness of an SMS Campaign

To optimize your SMS campaigns, it’s crucial to measure their effectiveness. Here are some indicators to follow:

  1. Receipt rate: percentage of recipients who received the message.
  2. Click-through rate: percentage of recipients who clicked on a link included in the message.
  3. Conversion rate: percentage of recipients who took a desired action (purchase, registration, etc.) following the message receipt.

Analyze these data to adjust your strategy and improve the performance of your SMS campaigns.

Tips for a Successful SMS Campaign

Finally, here are some tips and techniques to create successful SMS campaigns:

  1. Craft short and impactful messages with a clear call to action.
  2. Personalize messages by using the client’s first name and tailoring the offer to their preferences.
  3. Test different formats (text only, link to a web page, image) and measure their effectiveness.
  4. Integrate SMS into a multichannel strategy in addition to other marketing channels (email, social media, etc.).

By applying these tips and choosing the right SMS sending software, you’ll be able to conduct successful SMS campaigns and significantly improve your relationship with clients.

Découvrez notre solution d’envoi de sms

Vos envois de SMS en masse ou unitaire depuis PC ou Mac.

Testez gratuitement notre solution, 10 SMS offerts !

Also available for: TextingHouse for Chrome TextingHouse for Firefox TextingHouse for Opera TextingHouse for Edge Chromium
Illustration d'envoi SMS par internet avec TexingHouse

Pour aller plus loin :

Unlimited solution to your professional SMS sending issues

Companies are in search of solutions that allow them to send SMS messages on a large scale and professionally. However, finding the right solution for sending personalized messages, managing mass campaigns, and ensuring quality delivery is not an easy task....

How to Write and Sign a Professional SMS: Tips and Examples

Professional SMS plays a crucial role in corporate communication, especially for appointment confirmations, information dissemination, and product promotion. An appropriate and well-crafted signature not only enhances your professional image but also strengthens the...

How to optimize the timing of sending professional SMS messages?

A professional SMS campaign can be an excellent way to communicate with your clients; however, the timing of messages is crucial for ensuring its success. How do you know when to send a professional SMS to ensure it is received by the clientele at the optimal time? In...

How to send SMS to your customer base to boost loyalty and sales

Le SMS est un outil puissant pour la fidélisation client. En effet, il présente plusieurs avantages en termes d'efficacité et de praticité par rapport à d'autres canaux de communication. Selon une étude réalisée par MobileSquared, 90% des SMS sont lus dans les trois...

How to Use Your Company Name to Send Creative SMS

Using your company name to send targeted and personalized PRO SMS to your customers can be an innovative way to promote your brand. With modern SMS services, there's no need to send anonymous messages; recipients will see your company name directly on their mobile...