News and tips about SMS communication

Without UTM parameters, Google Analytics 4 can’t tell that a visit came from your SMS. Learn how to build trackable SMS links, keep them short and read your results in GA4.

Should you choose between email and SMS? This is a question that comes up often, but it is based on a false assumption: that these are two competing channels. In reality, they don’t serve the same purpose, and they deliver their best results when used together. Two...

A customer waiting for a reply from your after-sales service does not stay silent. They talk to friends and family, post on Google, and comment on social media. And what they say often depends on how long you took to respond. Customer support responsiveness is no...

You’ve just sent a perfectly crafted SMS campaign to your entire contact database. The open rate exceeds 95%. Clicks are pouring in. And yet… conversions are not following. The culprit? Most likely your landing page. An SMS landing page is the web page your recipient...

Are you planning to launch an SMS campaign but unsure how much it will cost? Between the price per message, volumes, sending types, and tools involved, it can quickly become confusing. This comprehensive guide gives you all the keys to build a realistic SMS budget—and...

Bulk SMS has become one of the most effective communication channels for both B2B and B2C companies. With an open rate exceeding 98% and an average reading time of just 3 minutes, SMS marketing delivers unmatched responsiveness compared to traditional email. Yet...

Communication is a cornerstone of any successful business, and it’s essential to approach it strategically. To make the most of your annual SMS marketing, it’s important to take a step back, analyze what worked last year, and plan ahead. In this article, we’ll explore...

Cyber Monday is a golden opportunity for businesses looking to increase their online sales. In today’s digital era, consumers are constantly connected to their smartphones, and SMS has become a powerful marketing tool to capture their attention and drive conversions....

Did you know that acquiring a new customer costs 15 to 22 times more than retaining an existing one? Several recent studies in 2025, including the Customer Loyalty Engagement Index, Harvard Business Review, and Bain & Company, highlight this fact. Yet, a paradox...

The advent of modern communication technologies has drastically transformed how businesses interact with their clients and teams. In today’s ever-evolving digital era, professional SMS remains an essential tool to optimize communication. Taking a proactive approach by...

Loïc Morvan, founder of We Love Customers, a company described as a “word-of-mouth creator”, shares in this interview how his company integrates SMS into the services it offers to its clients. Can you tell us more about your company, We Love Customers? We Love...

In today’s digital age, many companies are turning to digital marketing, which offers a wide range of tools to reach their audience precisely where they spend most of their time—on the Internet. The rise of social media, CRM solutions, and marketing automation...

SMS has become an essential tool in modern marketing, especially for automating messages, sending bulk SMS campaigns, and integrating messaging directly into your business software. This is exactly where an SMS API comes into play! What Is an SMS API? The term API...

Nowadays, the smartphone is the primary device used to access the internet. This small technological marvel has become almost indispensable for 77% of French people. Many businesses take advantage of this trend to promote their products or services. The “SMS Drive to...

Digital technology is now omnipresent in our society. Online interactions have become an integral part of our daily lives. While this brings numerous benefits, few people are aware of the environmental impact of our digital activities. Behind every click and every...

Are you running a local shop or neighborhood business? Looking for a simple yet powerful way to build customer loyalty and grow your activity? Professional SMS marketing (SMS Pro) is the perfect solution for local businesses! 1. Instant and Direct Communication One of...

In the events industry, clear and efficient communication is key to ensuring the success of any project. Whether you are organizing a trade show, a conference, a corporate event, or a concert, the speed and clarity of your messages directly influence coordination and...

Today, associations face a significant challenge: communicating effectively with their members, volunteers, and donors… often without substantial budgets or unlimited resources. In this context, SMS emerges as a powerful ally—fast, direct, cost-effective, and boasting...

Sending SMS messages is an effective marketing tool that can be used to achieve a wide range of objectives. However, it’s important to understand the differences between the two main types of SMS: transactional SMS and promotional SMS. What Is a Transactional SMS?...

No-shows for scheduled appointments are undeniably costly for businesses across all sectors. To fight this issue, sometimes called “no-shows,” the French Senate even proposed a “no-show tax” that would penalize patients who miss medical appointments. Reminder SMS...

Many businesses make the mistake of investing in communication channels with low conversion rates. SMS is a powerful, direct marketing tool—especially for promotions. But to make your SMS campaigns effective, you need to know how to capture and hold your customers’...

Sales prospecting is a key step for any company looking to expand its customer base and increase revenue. Among the many tools available, SMS stands out for its exceptional efficiency. In this article, we explain how to use SMS to achieve successful commercial...

In a context where personal data is at the forefront of users’ concerns, it is essential for businesses to comply with data protection rules—especially when running professional SMS (PRO SMS) campaigns. The General Data Protection Regulation (GDPR), which came into...

Sending professional SMS has become an essential channel for delivering information instantly, whether for order confirmations, appointment reminders or marketing campaigns. To automate these sends and optimise the management of communications, SMS APIs are a powerful...

SMS Pro in Perth, Western Australia — Reliable, Secure, and Compliant textingHouse is a trusted professional SMS platform (SMS Pro) serving numerous Australian clients, including businesses and organizations across Perth and Western Australia. Our platform enables...

Sending PRO SMS is an extremely effective marketing strategy to inform, retain, and convert your customers. However, the frequency of these messages is a key factor not to be overlooked. Sending too many SMS can irritate your recipients. Sending too few, and you lose...

In a digital world where perceptions of your brand can change with just a few clicks, e-reputation has become a major strategic concern for businesses. Among the available communication tools, PRO SMS stands out as a powerful—but often underestimated—lever to build...

No-shows are a major headache for many businesses — they cause lost revenue, wasted staff time, and complex scheduling headaches. Professional SMS (SMS Pro) has emerged as the most reliable, effective tool to reduce these absences. The hidden cost of missed...

SMS is celebrating over 30 years of existence, yet it has never been more strategic in business communication plans. While email inboxes overflow, notifications multiply, and social media algorithms limit the organic reach of messages, professional SMS stands out as a...

  Edito In this article, we highlight the open-source CRM SuiteCRM (formerly SugarCRM), showcasing its core features as well as the additional benefits and positive externalities it offers when combined with our TextingHouse professional SMS solution.Our browser...

In a world where speed and efficiency are essential, companies need to meet high customer expectations. SMS API integration is an increasingly popular solution. It enables companies to automate and simplify their communications. What is an API? An API (Application...

Sending SMS PRO has become an essential communication channel for companies wishing to establish a direct link with their customers. However, before sending these messages, it is crucial to obtain the explicit consent of recipients, in order to comply with current...

In the world of SMS marketing, many businesses only look at surface-level metrics. Yet, to manage your campaigns effectively, you need to go deeper.The key lies in tracking the right performance indicators. Here are 7 essential KPIs every serious business should...

If you are a business owner who operates on public holidays, let your customers know by text message!
Your customers may be curious about your availability and your brand.

Integrating PRO SMS sending into a CRM system can bring numerous advantages for businesses. SMS communication offers a fast and effective means of reaching customers, prospects, and employees. On the other hand, Customer Relationship Management (CRM) enables...

TextingHouse professional SMS solution has other functionalities, who are just as interesting. We will see in this article how to efficiently prepare SMS mailing campaigns. Find out our 5 recommendations for your SMS campaigns and send SMS like a true communications agency !

If you are here, it's probably because you have searched TestingHouse on Google. Am I right? So if you are searching for an SMS Online service, stay here! TeStingHouse or TeXtingHouse ? Two possibilities: First: you are really searching for us and just misspelled our...